Entries for November, 2011

Trade Show Forecast Improves – 2012 Looks to Improve on 2011

2011 has been a good year for the trade show industry with significant growth in activity and sales revenues compared to 2010. The industry has yet to recover to the pre-2009 levels however, but the metrics are all pointing in a positive direction. Advance space bookings demonstrate a significant improvement for 2012 over 2011, which [...]

Six Steps to Strategic Trade Show Planning

Taking your brand to a trade show can prove to be exponentially beneficial to your business. It can also end up a huge waste of valuable time and money if not prepared for properly. There are six basic steps to strategically planning your trade show experience: evaluate, locate, research, plan, prepare, and post-evaluate. Your first [...]