Haven’t you felt at times that what you got is not what you had in mind? With a design in mind, you worked with your exhibit provider, you got your hardware, ordered your graphics, assembled a test, and the final structure looked, well, dull. You wanted more. In the flash of such a moment, we want you to remember these wise words: SEG double-sided backlit displays. There’s no better mantra for an exhibitor’s heart and mind.
No matter what they say, a trade show booth isn’t only about sales. It is also an expression of your brand’s beauty, and of its soul, your soul. You wanted to manifest an idea, didn’t you? Your products or services are your creation, and hence they deserve and need to be illuminated. So, let there be light! For your products to be a beacon, no display has the versatility, consistency, ease of assembly, lightweight, and graphic precision as the double-sided backlit SEG pop-up. Everything you look for in one display!
Light creates an atmosphere, elevates a concept, and commands emotional reactions. The genius of using light is hidden in its subtlety. You notice it, of course, as your attention is immediately driven to the lighted backwall display. But you don’t really figure out at once why this exhibit is so nice and comfy to stay in. You are charmed. That’s the ‘spiritual’ effect you’re truly after.
After light itself, the second thing that’s so amazing about the Backlit SEG Popup Display is how it can change everything in terms of spatial perception and reaction. You can easily let your imagination fly and transform a drab space into a veritable shrine of color. The key here is interaction, and that’s when the effect of the double-sided graphic really shines. You can create closed spaces aimed at guiding your customers into a more private area, without making them feel trapped or confined. Using the SEG Popup system you’ve achieved illumination in a physical way: Even after dark, your walls are also windows to a daylight world where your product or service is the sun.
The advantage of the SEG Pop-up System is that you can connect walls and even create overhead structures without losing an inch of visual branding area. These standard modules can be clamped into solid architectures that are at the same time light and vivid. A piece of advice here: before ramping into an explosion of trade show high-rises, check the venue regulations regarding heights and ‘roofed’ arranges. You may not be allowed to do everything you dream, but the versatility of the SEG Pop-up System will give you plenty of perfectly functional alternatives.
Your Imagination at Work
Now, as we’ve opened a magic box for your creativity to peek, you might want to check what are the building blocks we’re writing about. You’ll find a wide variety, from single modules to full back walls. The smart way to go with them is not to be constrained by mere size and position. For instance, a 5ft module can be used sideways as a great sidewall. It’s a bit like a constructor set, and our best guess is that you’re going to love the process of exploring all the possibilities. And, when in doubt, you can always call a trade show expert to guide you.
Of course, there are places where your vision and imagination can achieve wonders with your SEGs: 20 x 20 islands, ample hotel lobbies, open convention halls, and almost any other wide open area under a roof. By using the double-sided SEG Pop-up System you have a twofold advantage. On one hand, you’ll be able to build structures using less elements, because they’re double-sided: a single panel will divide and area or support TV monitors on both sides. On the other hand, no matter where the traffic comes from you’ll have a brilliant showcase. You can easily create an attractive, sheltered place in the middle of a void and make it come to life in bright, vivid colors with this extremely portable system. No hassle!
A master tip, in case you want to create a display in an open area without renting a traditional inline booth or an island: ask the venue if you can divide a wide corridor or hall with one or more 20ft double-sided SEG backlit walls. By using a smart combination of smaller readable texts, QR codes, and attractive eye-level images the passersby can relate to, photograph, enjoy and engage with your “un-booth”. Make it a walkable experience, and staff it accordingly. That’s how you create an exhibit space when there’s no exhibiting booth.
Remember that there are lots of coherent options to complement a great backlit display: backlit banner stands, either single- or double-sided, to reinforce visual branding even outside your booth (or un-booth) when possible; backlit counters, which also serve as great meet-and-greet stands; monitor mounts and shelves, and portable furniture. If you feel like using extra modules to catch the eye from a distance, there’s always the attractive 8ft Tall Backlit Tower.
Light Means Power
While you’re already winning by using backlit displays, maybe you are concerned about the electric bill. Well, we have good news: LED light strips have very low power consumption and create almost no heat. An extra advantage: they are also extremely light, and pack tightly.
Also, keep in mind that your light source will not be the only one in the venue. Internal and external lighting systems and conditions at the hall or center should be considered in advance. Mind the contrast and color factors, as strong luminaries might affect the color temperature of your beautiful design.
In a nutshell:
- Illuminate your brand: your ideas deserve to be as bright as they can;
- Provoke positive emotional responses: people will respond positively to aesthetically lighted architectures;
- Control your space: visual impact goes along with better interactions around a glaring design.
- Enjoy the creative process: there are many possible configurations and effects you can create. Unleash the designer in you, or hire a professional, but let your creativity flow towards achieving your marketing goals.
- Design for your actual conditions: even with a backlit display, take the venue into account.
Cast darkness away with plenty of light and color. Use every opportunity to make your business future brighter with an SEG Pop-up Double-sided Backlit Display, even if you don’t have a traditional booth! Contact our trade show experts now: chat with us or call (888) 484 3344 to get free advice.