Winning Techniques To Bring In Business at a Trade Show
Trade shows are a time for businesses to market themselves, gain new clients, reveal a new product and to just have a good time with like-minded individuals. Not everyone has the same objective in mind when they attend a trade show, but there are a few fundamental ideas that should be kept in mind in order to have a successful trade show no matter what your reasons are for attending.
Put Your Focus Where It Belongs
Some companies attend trade shows with the intention of protecting their market turf and showing other companies who’s boss. Instead of taking this approach, it’s better to see trade shows as an investment and a time to maintain old relationships and build new ones. Have a clear objective of why you’re attending the trade show before you start ordering table top displays and digital banner stands. Knowing what you hope to get out of attending a trade show will help you know what kind of supplies you need to bring and the type of display you’ll need to put together.
Remember That it’s Quality, Not Quantity
While thousands of people may attend a trade show, you don’t have to make all one thousand attendees your new clients. It’s better if you focus on making an honest connection with the individuals who stop by your banner stand. Spend time and answer their questions and get them just as excited and interested in your company as you are. Make sure that you know what kind of clients that you’re really trying to bring to your company and focus on them rather than trying to draw the attention of individuals who may or may not be interested in your type of business. A good idea to attract your target audience with a minimum of effort is to send out a blast email or have a marketing campaign in the weeks leading up to the trade show. Those who are truly interested will come to you.
If you have a new product, be sure to have it on hand at the next trade show for your existing customers and so that you can entice new customers. If the product is still in the prototype phase, you can still showcase it on a pop up display or a panel display. With current technology, you can also give the audience a digital demonstration of your company’s new product. If you don’t have any new products to show, think about promoting an existing product that has yet to be featured. The bottom line is that you want to show your existing customers and clients that you’re constantly trying to develop new innovations for them.
Let Attendees Interact With Your Product
Tablet computers and sophisticated touch screens have made it easier than ever for you to let trade show attendees interact with your products. Everyone enjoys feeling like a kid at Christmas with a brand new toy. While there’s nothing wrong with just showing your new product, allowing someone to actually get their hands on the new product and test it out creates a new kind of excitement. Think about having a trade show booth of nothing but touch screens where attendees can test out your new product.
Trade shows are one of the best opportunities that companies have to successfully accomplish a number of goals in a short amount of time. Make sure that you don’t waste your golden opportunity.