Banners and graphic images have been used to promote ideas and businesses for centuries. Advertising is an integral part of any business marketing plan. If you started a business as a kid, mowing lawns, or selling lemonade, how did you advertise? You probably made a sign. The success of your business was likely affected by the quality and placement of your signs. If you scribbled something barely legible on a small piece of paper and hung it on a crowded bulletin board it was probably tough to drum up business. However, if you took you time and created a professional looking colorful sign and then displayed it in a prominent location, your business probably thrived. That simple principle applies to any company large or small and that is why it is worth the investment to purchase a custom printed sign and banner stand.
There are a wide variety of options available to business owners looking for the perfect sign to promote their company. Most banner companies offer fabric or vinyl signage that can be displayed in a number of ways. When you first start shopping for signage to promote your business it is important to know a few things about the location or locations you will be using your sign. These are some of the questions you should have answers to before you begin your banner search.
Where will I use this sign? Most banner companies offer both indoor and outdoor signage. While outdoor signs can be used indoors you should never use a sign designed for indoor use outside. These signs are not made to hold up in the sun or rain and may fade or become damaged in outdoor conditions.
How large a sign do I need? If you are using your sign to make a large impact in a convention hall you may want a pop up display that can create a back wall for your convention booth. If you are predominantly using your sign as part of an in store promotion, like a