Technology is great and so much of it exists around us we’ve become blind to its constant presence. When it comes to the trade show floor, technology can help us improve ROI by several orders of magnitude, but here is where we also want technology to be “seen” and not just “used.”

A savvy operator will use technology as part of their sales pitch, a feature of their service which means that the customer benefits from faster responsivity, closer alignment of services and products to their needs and increased ROI through decreased costs and improved productivity.

The sales readers will already have picked up on the phrase I used, “A feature which means that…” – doesn’t that mean it’s a benefit – and benefits are what we are looking to use to sell, not features.

Top Technology Sales Tips

Barcode Scanners – many trade show venues are moving over to a barcode being attached to the id badge worn by a visitor. This will include the name and contact information for that visitor and all you need is the scanner to capture the data and a means of storing the data.  This means less time worrying about capturing a name and contact number with a prospect and more time to talk business with them, or see more prospects.

Social Media Engagement – it is de rigeur to have a constant stream of tweets put out on the day, but you should be making sure this is relevant and tied directly to your event schedule. This is especially true if you are speaking or holding presentations/demonstrations during the day, and you should be using social media to tell prospects what will happen, when and where it will happen, when it is happening and after you have concluded.

Basically, tell them what you are going to sell them, tell them what you are selling and then tell them what you’ve sold them. This is a great way to reinforce your sales message throughout the day and helps retention of you and your company after the event.

Digital Signage – audio-visual messages scattered throughout the venue are very effective. Within the trade this is known as “digital signage” and we are seeing more of this outside the trade show arena too. Basically it comprises of short presentations or ads for your company being either continuously looped or activated either automatically when a prospect’s presence is detected or by the prospect themselves.  Each monitor is an extra pre-sales team member, warming up prospects for your sales closers.

Audience Response Touch Screens – touch screens are a fantastic way to engage with your audience, whether individual prospects or in group situations, such as at a seminar. Frequently insert response prompts into your presentations and ask the prospect(s) questions in a multiple choice format or “yes/no” – this will provide you with both overall market feedback and individual response information which can be tied to a specific prospect depending on how sophisticated the system is you choose.

One of the ways a digital banner stand can help pay for its self over time are the costs it will save you down the road.  Before digital banner stands became popular, companies were limited to printed signs.  While these types of signs are widely used, the digital banner stand allows you to bring a virtually unlimited number of signs and messages to any convention with just one device.

Another advantage of having a digital banner stand over a traditional stand is the movement and excitement a digital display can create.  Instead of a static image, you booth can broadcast images with audio and even video.  Imagine if your company could have a constant running loop of testimonials, commercials, and other positive visuals about your product running throughout the convention.  Most people will only glance at a sign on the way by but if you video or digital images are intriguing, they may stop long enough for you to engage them personally and this will raise your chances of educating them about your product or service.

Digital banner stands will also give you an edge over the competition and project a positive image about your commitment to your products.  In most markets, you want to be known as up and coming, or the next big thing.  Incorporating digital banner stands into your convention booth will show that you understand technology and are a company that is looking forward toward new ideas instead of clinging to ideas of the past.
There are no limits to the type of digital content you can display on your digital banner stand, so do not be afraid to use your creativity to create something that will truly help your company stand out.

No two convention centers are the same and chances are your booth placement and maybe even the size of your convention or trade show booth will be different at every event.  The flexibility to easily change the position of any of the elements in your modular display is just one of the main attributes that make it the perfect choice for a regular convention exhibitor.  For example, if you are lucky enough to register for a corner booth the layout of your display will be completely different than if you are in a middle booth or along the back wall of a convention space.  Also, different conventions have different rules and regulations about how high in the air a display can reach.  A modular display will lend your staff the flexibility to adjust your booth and optimize your spaces effectiveness.

Traveling from show to show can be costly.  A modular display is both durable and easy to transport.  The materials used to create most modular displays are high quality and very light so they can be easily packed and transported.  Also, because modular units can be disassembled and the pieces packed and shipped separately, modular displays make it easier to avoid excess shipping charges for overweight packages.
The look of a modular display can be easily customized to fit you company’s style.  The color options available for modular displays make it easy to work with images and branding you have already developed for your trade show exhibit.  If your product is rapidly changing you may want to keep your booths color scheme neutral and add custom signage to your booth with free standing signage.  If you have well established brand and your imaging is not likely to change, it is easy to customize your modular displays with a company logo or other art work.

Step one: Get in touch with your social media side. If you aren’t already on Twitter or Facebook then get there. Set up an account on YouTube. Start sending out messages about the “product you are developing” like little teasers. Maybe even ask others for input on what they think your product should include, or do, or offer. People love feeling involved. Society is stimulated by a variety of forms of media so don’t be afraid to create a simple YouTube video talking about your product or maybe just an audio podcast.

Step two: Now that you’ve teased about your product, let someone have it. Put your product in the hands of a few people. Bloggers are a great source of buzz. Find a blogger whose readers are in your target audience and offer them a free product for honest review and one to giveaway. Entry into blog contests like this often require readers to visit your company site and come back to comment on the blog about something they like or something they read. It also generates additional tweets and posts on Facebook all linking to your product. When the giveaways are over you will have several “social proofs” (testimonials) to use in your actual product launch. You’ve also generated anticipation since they were offering out a product not yet available.

Step three: Simple economics. If you can’t limit the quantity being offered up front then limit the time frame that it’s being offered at a “deal”. People can’t stand it when it’s scarce. They jump to make sure they don’t miss out.

Get your product into the social media streams, generate positive feedback with a few freebies for review and then make them think there is a limit to the availability. These are the three keys to generating buzz for your product launch.

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Trade show table top covers are the ideal way to give a touch of class to your tradeshow space. These products are intended to cover over regular display tables. They are suitable for many applications at tradeshows. But wherever you do end up using them, they are sure to make your space look nicer.

Trade show table top covers are useful because they help to make the tables at your tradeshow look better. As you probably know, usually the tables that the facility gives you are old, chipped and unattractive. A nice table top cover, or table throw, is a fine and inexpensive way to make that old table look like new.

Stand Out With a Tabletop Display

Most reputable tradeshow equipment suppliers will have such table covers on sale at a reasonable price. Typically, you can purchase these table throws in many styles, sizes and colors. Also, many companies will sell you convertible trade show table top covers. These are also sometimes called wholesale table throws.

They are made so that you can fit them over many types of table. This saves you a lot of headaches. Imagine that you show up at the tradeshow, and you find out that the size of the table you were promised is not available. If you only have one size of table throw, you could have a real problem on your hands.

Creative Tabletop Displays

Convertible table throws can often be transformed from a 6’ throw to an 8’ throw in just a few seconds. This is also a very cost-effective way to go. You do not need to buy several sizes of table top covers. One size really can fit all. Most of these convertible throws have Velcro so that you can adjust the product to fit a variety of tables. Convertible table throws are also a good choice if you do tradeshows and also regular business events or presentations. You can also use one of these multiple size throws for a smaller table at your small business meeting.

Another nice thing about a nice trade show table top cover is that it gives your table a very neat appearance, while allowing you to use the space underneath for storage.

These throws typically are machine washable and dryable for easy care, and most of them are flame-retardant and should have a testing certificate from an independent lab.

In summary, a trade show table top cover is a really flexible and affordable way to dress up the appearance of your trade show space.

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There is a lot of competition at any large trade show, and you want to be certain that your advertising banner really stands out, and is prominently displayed on a quality, retractable banner stand.

A good retractable banner stand and display is one of the important parts of good trade show marketing. There are many advantages that one of these products has over other forms of advertising. We have used all sorts of trade show marketing equipment, and our favorite is always the portable banner and stand. They are just hard to beat for a number of reasons.

Effective Banner Stand Displays

First, a quality retractable banner stand with a high quality graphic display is very affordable. If you have a good, graphical presentation on the banner itself, it is a wonderful, low cost way to effectively market your product to many people. Having a large, colorful, quality banner at a trade show with a lot of traffic will really make your product look good and stand out in the crowd.

Another important quality in this banner and banner stand is that it is usually very easy to set up and to disassemble. One of the most important aspects of trade show marketing is assuring that your displays are attractive, but also easy to use, put together and take down. You do not want to have to struggle after a long plane trip to put together your company’s trade show display. A retractable banner stand, obviously, is very easy to put up and take down. It truly offers you a lot of bang for your buck. After all, it is easy to use, but carries a powerful impact on potential customers. It is really a great way to go for your marketing dollar.

Easy to Use Retractable Banner Stands

Another advantage of your retractable banner stand and display is portability. It is a big plus to be able to carry your trade show display and equipment with you on a plane. You may not even need to check it. In some cases, you can carry your trade show display with you on the plane. Obviously, this makes this sort of marketing display extremely convenient. While other people are waiting for their displays in the luggage area, you can already be on your way to the trade show. Also, you do not have to wait at the trade show for the crew to unpack any large display for you. You can simply show up there with your banner and banner stand and you are ready to go.

Hopefully for your next trade show, you will take a strong look at a high quality display and retractable banner stand. It’s a great value.

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Trade shows are typically used to boost the awareness of your product and your brand to a specific audience, and one way to do this is with a highly attractive pop up display. There are many sorts of visual effects that you can use to create a positive image of your product to these possible customers.

Eye Catching Pop Up Displays

Most marketers at these events find that good pop up displays and table top displays work very well visually at trade shows. These displays really boost the impact of your product on your target audience. The display does a great job of building your brand name.

A pop up display is a wise choice for the budget marketer, because you can have a highly attractive, portable display that is quite low in price. We find that one of these marketing displays really gives you a lot of bang for your buck in your marketing. This is quite an important point at this time, given the state of the economy.

Fabric Popup Display

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A pop up display at a trade show is an exhibit that gives you a portable backdrop with graphic panels that can be interchanged. A big benefit of one of these trade show displays is that it is very light in weight and is very easy to carry around. Many times, you can fit one of these into a case that you roll around with you. This makes this type of display very easy to take with you on a plane and transport from the airport. The pop up display also is very simple for you to set up and to take down. It really makes your marketing very easy. You do not have to spend much time at all for your set up and take down.

20 ft Energy QUAD Tower Popup Display

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Your pop up display can have all sorts of functions at your event because you can interchange the panels of the product. Typically, the panels are constructed of vinyl or a durable and attractive fabric. The panels are very easy to attach to the aluminum posts of the display to hold them up. You can transform your display into many sorts of sizes and graphical styles, depending on what you want to present at the trade show.

Typically, the graphic images on the displays are done at 600 dpi and the image will look very clear and attractive to your audience.

In summary, we think that you should consider a quality pop up display for your regular trade show events.

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Advance space bookings demonstrate a significant improvement for 2012 over 2011, which will give welcome respite to hard-pressed venues which saw their margins cut in 2011.  No matter, the advance booking system used by trade show venues has ensured that there has been a smoothing effect on costs and revenues, which in turn has sheltered the industry from the worst of the recessionary impact.

Trade show exhibitors are also up on 2011 compared to 2010, and the forecast into 2012 is for this trend to continue. This is bolstered by the fact that the US economy has not dipped back into recession, i.e. negative growth in the economy, but has maintained a growth trend. One blimp on the horizon is that 2012 growth forecasts have been trimmed back, with the US economy forecast to grow by only 0.8% in 2012. The key point to note here is that we are growing and not falling back, and after the worst recession since the Great Depression more than 60 years ago, that is exceptionally welcome news.

Trade show visitors were also up in 2011; though again the numbers have not recovered to pre-recession levels (2008 appears to be the high water mark). Nevertheless, we expect visitors to continue to grow into 2012 as we slowly emerge from the economic mire. The fact that visitor numbers is increasing is probably the very best news of all for 2012: while budgets and bookings for exhibitors have been shielded by the advance booking system which operates within the trade show niche, visitors to exhibitions face no such decision conundrum. They are much more sensitive to economic and budgetary pressures than trade show venues and exhibitors – if a company cuts a travel budget for staff to attend an exhibition, visitors simply do not materialize at venues.

Overall, the trade show niche can expect to see steady growth across the board leading up to Q2 2012, and thereafter we expect to see more generous growth numbers in Q3 2012 and thereafter.

Your first step is to evaluate your business and your brand. Who is your target audience? What sales goals or networking goals would you like to meet at the show? What would it take to maximize your ROI? Be sure to consider the monetary value of your time as well as actual cost.

The next step is to locate the trade shows or conferences that cater to the target audience you identified in your first step. You can do that several ways. You can ask your current customers about the types of events they regularly attend. Contact local professional organizations in your industry or search online through trade show directories, chamber of commerce sites, or area business associations.

Once you pick the trade show you want to participate in you move on to research, research, and more research. Ask the trade show coordinator for a list of prior year vendors and attendees. Map out the location of the show and see if that fits in with your travel abilities. Does the cost for entry into the show as a vendor become prohibitive? Double check the sponsor’s reputation; no need to ruin your business’ good name by mistakenly pairing up with the wrong one. Lastly, you should research the show requirements. What types of booths are allowed? Do you need or are you allowed access to audio visual equipment (electrical sockets, rental capabilities, etc.)? What promotional items will you need and what marketing services will be available?

Now it’s time to plan for your show. Set your objectives, set your budget, decide on your sales message or tag line, work on a three part marketing plan that involves pre-show marketing, at-show marketing and post-show marketing. Develop the graphics you want to use and write up any promotional literature.

The fifth step is preparation. Now that you know the requirements you can start designing your exhibit: table top displays, backdrops, lighting and staffing. Confirm your booth location and any rental arrangements regarding travel or equipment. Print your marketing materials, your schedules and stock up on your business cards. Don’t forget to double check the travel arrangements of any staff that will be going with you.

The final step is a post-evaluation where you follow up with attendees and compare your show goals with the actual results. Compile this information to be used in the evaluation step of your next show.

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There are many reasons to choose tension fabric displays to promote your business. These displays are easy to ship, simple to assemble, and are made of durable materials that can be selected for outdoor or indoor use. If you are going to be advertising your product at several different types of trade shows and events selecting a fabric that is suitable for the outdoors will give you the flexibility to use your displays both inside and out. These are some of the options for tension fabric displays.

Tension Fabric Displays & Accessories

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Pop-up Tension Fabric Displays

Pop up tension fabric displays are the easy to travel with and can usually fit into any size marketing budget. Having a custom pop up display on hand for your next trade show or event will help you draw attention to your product. The high quality prints often last longer than ones printed on vinyl because you can easily roll them while traveling without any risk of damage to the image. The pop up tension displays are a great option for anyone who wants to create the look of a custom booth without spending a large part of your marketing budget to hire a construction crew to assemble your booth.

Multimedia combined with Tension Fabric Backwall Display

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Modular Tension Fabric Displays

Banner stand tension fabric displays are a smaller but still eye catching option. These signs can be printed on one side or be double sided for maximum exposure. They can be easily assembled by almost anyone and often come with a travel case.

Modular tension fabric displays are the most elaborate of the tension fabric displays. There are similar to the pop up displays except they require a crew to construct the frame. These displays can be used to create a number of looks. You can create entire booth layouts including shelves, walls, podiums and three-dimensional displays if you choose a modular tension fabric display.

Banner Stand Tension Fabric Outdoor Double-Sided Display

Banner Stand Tension Fabric Displays

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The newest addition to the tension fabric display market is the Waveline tension fabric display. These giant pillow case like signs are zipped over an aluminum frame to create a clean look.

If you are looking for a portable and cost effective way to create a custom marketing display tension fabric displays a wonderful choice.

Waveline Tension Fabric Custom Display

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