Green Trends in Exhibits
How can you create a more environmentally friendly exhibit with so many Green trends to choose from?
Take a few minutes to examine some of the amazing yet simple ways to achieve your goal one step at a time or completely change the face of your exhibit. Consider what is most important about Green exhibiting to you, and make the change today.
Booth Lighting: One of the easiest ways to improve your booths energy efficiency is being aware of proper lighting. If you are still one of the few using the good old energy hog the “halogen” it’s time to switch to a more energy efficient light like the fluorescent or an LED Light Kit. Another quick tip is to make sure you only have your lights on during show hours.
Recycle: Give your current exhibit a green makeover, reduce the amount of nonrenewable materials. Whether its new graphics, fabrics, lighting, structure, or surfaces, ask your preferred exhibit house what recycled or environmentally friendly products they offer that might work with your booth. Everything from environmentally friendly substrates, fabrics, glass, carpets, aluminum extrusions, bamboo, and more are available and affordable. Numerous exhibitors now offer fabrics made of ecological materials or take account of sustainability criteria during the manufacturing process. This will save you money, the earth’s forests, and precious energy.
Go Digital: Make the switch from static printed marketing to dynamic high-definition visual presentations with digital media. Get to your trade show and notice a slide has a misspelled word? No problem! Grab your laptop, edit the file containing the text, save to your flash drive and plug in and play. Update your content onsite! No need to worry about calling an exhibit house and having to absorb rush charges for graphic reprints and shipping! Reuse your digital banner stand structure for years, updating your content to match your marketing needs as often as necessary.
Go Paperless: Limit the amount of printed paper you use. Recycle what you discard.
Incorporate QRTags into your trade show graphics, marketing and advertising graphics to provide quick access to information about your products and services instead of printing brochures, or information pamphlets. Direct audiences to your website, collect email addresses and follow up.
These are just a few of the many Green trade show trends that are beginning to shape up the industry. It’s exciting to see how many exhibitors are willing to reduce waste and become “Greener” and environmentally responsible. With so many green trends available now and more on the horizon it’s really up to you just how Green your exhibit will be.
You can find more on this subject here: Sustainable Trade Show Displays