There are many ways to look your best at the trade show. Some focus on your booth while ignoring the body language and overall approachable your booth staff appears. Check out the quick tips over at Bartizan to avoid self sabotage at your next trade show.
Once an exhibitor has willed incredible trade show booth ideas to life on the convention floor and begun talking to attendees, his or her job is done, right? Not even close. As with any business transaction, booth-holders’ trade show dress attire is a direct reflection on the company they represent and should be taken extremely seriously. It doesn’t take much to jazz up an ordinary outfit to give it some professional flair for male and female exhibitors alike, so check out these simple ways to stand out on the floor.
According to industry blog Skyline Trade Show Tips, those putting their outfits together for the next major show should keep both their industry and the venue type at the front of their minds when planning.
“Make sure you check with the venue where your trade show exhibit and banner stands will be displayed,” contributor Scott Price reminded readers. “There’s a huge difference between padded, carpeted flooring and a concrete convention hall.”
A good rule of thumb is to wear the same sort of clothes you would when going to a meeting with your boss or a potential client – after all, what is a trade show but a convention hall full of potential clientele? If your profession generally dresses more casually on business gatherings, a more lax wardrobe may be appropriate.
Classic Exhibits contributor Mel White also had two cents to contribute to the subject, and reminded readers to avoid wearing brand-new clothing, especially shoes. They may look fantastic, but exhibitions often demand that those in attendance spend nearly the entire day on their feet, making any uncomfortable footwear or itchy clothing a bad idea. Instead, wear a tried-and-true business outfit you know you can move freely in.
There may not be any trade show fashion police officers, but finding an appropriate outfit should be at the top of your event checklist this season.
Interested in learning more about putting on your best presentation? Our exhibit experts are always happy to discuss options and recommend the best display for your company’s needs.
The Monster Displays team can be reached at Sales@MonsterDisplays.com or call (888) 484-3344, we’d love to put our experience to work for you.