Going to a tradeshow to market your business isn’t what it used to be. It’s not the same meet and greet, exchange business cards, and go merrily along your way. There’s a lot more to it than businesses gathering together in a collaborative effort to ensnare a few new customers. A lot of businesses go to get the scoop on their competition. They go to shop their rivals so they design ways to outperform them.
Business at a tradeshow is competitive. Each company is trying to buy time with prospective clients so they can win them over and secure new sales, and prospective clients are getting smarter. They know that with tough economic times they can command a performance and if you’re not ready to deliver, you may be left out to pasture. In order to stand out from the crowd you may want to consider using an attractive display.
Create a Professional Appearance
Having a well-designed display set up in a prominent location says something about a company. It says “we care,” and “we work hard.” When a company cares enough to design and build a professional display they are taking extra measures to ensure their corporate image is portrayed in the best way possible. A professional appearance can help prospective clients feel more confident that a company is in business and that they’re not going anywhere.
The Cost of Displays
Some displays can be cost prohibitive, especially for small start-ups. The good news is that there are tons of options to choose from, each with varying price points. A reliable display company with diverse inventory can provide even those on the tightest of budgets with an eye catching design that can help create a more professional appearance for their business.
Different Kinds of Displays
The venue can make a difference in what kind of display might be most suitable for a marketing event. An event tent, for example, may not be the best choice for a more formal indoor setting. Display companies can provide you with the guidance you may need in order to select the best display for your event while staying within your budget. Different kinds of displays may include:
- Tabletop displays
- Briefcase displays
- Banner stands
- Modular displays
- Event tents
- Teardrop stands
- Panel displays
- Tension fabric displays
- Truss displays
- Pop up displays
Create an Unforgettable First Impression
The Center for Exhibition Industry Research reported in August 2012 that “83% of attendees have some kind of buying power.” If you’re truly looking to find people who want to buy your products or services, go to a trade show. Just don’t go without an impressive display of some sort. Prospective clients will be looking and you’ll be sorry if you don’t keep up with the competition.
It was also reported that 91% of the people who attend a trade show are influenced to buy something based on their experience. It’s a one-stop shop for attendees, enabling them to comparison shop in real time. Creating a favorable first impression can have a profound influence on whether or not someone will really buy from you.
Design a Professional Display and Come Away with Sales
Prospective buyers may feel more inclined to buy from you if you are able to convince them that you are indeed a legitimate company, and that you can provide them with the goods and services they need. A professional display that showcases some of your most impressive work can influence customers and can help you land some sales.