There are many things that can catch your eye in the great outdoors, and we don’t quite mean the glistening sun. Outdoor exhibits are perfect for summer events when everyone is outside enjoying the weather and the good mood. If you want to know how to differentiate your brand while exhibiting outdoors, just take into account some of these very important aspects.
Maybe you just want a small exhibit or stand to take advantage at a local event, or you are part of the many trade shows and festivals that start popping up everywhere when summertime arrives. In any case, there is much to compete with, not only your traditional competitors, but trees, blue skies and areas bustling with life. The best way to attract leads is to do so by working with the environment and surroundings. There are many flags that can draw people to a stand or serve as branding when sponsoring an event. Take the weather into account so you choose the right base that can hold your flag in place in unstable terrains or windy days. You can even get an Outdoor Plastic Water Weight for Event Tent Legs to be extra sure or its steel version if the weather is a bit more extreme. The flags can even be portable and lightweight to help your sales team remind potential customers where they can find you or even tell them about any new products or services and summer sales while carrying your brand literally on their backs. Flags also come in different shapes and sizes that even resemble summer like sails or bird wings and feathers.
If you want something more traditional and corporate, try using banners. Some even allow customer interaction with the Sail iPad Double Sided Fabric Banner Stand. There are single and double-sided banner stands that come in different sizes, shapes and hardware to make sure you have one that is exactly right for you.
All of this only gets you started, but never underestimate the power of shade. Tents are your biggest allies when it comes to outdoor events. Whether you want some shade from the scorching sun or protection from the rain, tents provide different types of seemingly private and protected environments. You can have a very basic 6 ft event tent or up to a 63ft StarShade 685 Twin Canopy Event Tent and find many shapes and sizes to meet your needs. Backwalls and half walls can help give the feel of a more private place to receive your leads and make them want to stay for a while. However, they are not just meant for protection and enclosing, all these spaces are different opportunities to showcase your brand, get a message across, launch a new product or serve as brand recognition.
These flags, banners and tents are meant to show what your marketing and design team have prepared to highlight at this event. The most important aspect of these shows is to shine brighter than the sun with well thought out messages and graphics. The printed graphics can be colorful and eye-catching, have several surfaces to be displayed on, be printed on different types of materials of fabrics, and be single or double-sided to be even more visible from different standpoints. Keep in mind that graphics should have colors that pop and not fade into the background. Make sure you follow you brand manual and avoid using the colors that can blend in with the grass or the sky. Instead, try to combine your brand colors with cheerful colors that stand out to keep in touch with that summer vibe. If you want the most beautiful graphics you’ve ever seen, try the dye-sublimated graphics that give you the best, most vivid colors.
Don’t be shy and let your imagination fly as high as a kite to make sure your event bring you the leads you need, the return of investment you expect and a comfortable environment for your customers and your team. You too can make the most of summer when you adequately combine the right elements and graphics that ensure your brand will be as unforgettable as what you have to offer.