Monster Displays Guide to Effective Banner Displays

Customer Sales & Support: (888) 323-6995

There is a lot of competition at any large trade show, and you want to be certain that your advertising banner really stands out, and is prominently displayed on a quality, retractable banner stand.

A good retractable banner stand and display is one of the important parts of good trade show marketing. There are many advantages that one of these products has over other forms of advertising. We have used all sorts of trade show marketing equipment, and our favorite is always the portable banner and stand. They are just hard to beat for a number of reasons.

Effective Banner Stand Displays

First, a quality retractable banner stand with a high quality graphic display is very affordable. If you have a good, graphical presentation on the banner itself, it is a wonderful, low cost way to effectively market your product to many people. Having a large, colorful, quality banner at a trade show with a lot of traffic will really make your product look good and stand out in the crowd.

Another important quality in this banner and banner stand is that it is usually very easy to set up and to disassemble. One of the most important aspects of trade show marketing is assuring that your displays are attractive, but also easy to use, put together and take down. You do not want to have to struggle after a long plane trip to put together your company’s trade show display. A retractable banner stand, obviously, is very easy to put up and take down. It truly offers you a lot of bang for your buck. After all, it is easy to use, but carries a powerful impact on potential customers. It is really a great way to go for your marketing dollar.

Easy to Use Retractable Banner Stands

Another advantage of your retractable banner stand and display is portability. It is a big plus to be able to carry your trade show display and equipment with you on a plane. You may not even need to check it. In some cases, you can carry your trade show display with you on the plane. Obviously, this makes this sort of marketing display extremely convenient. While other people are waiting for their displays in the luggage area, you can already be on your way to the trade show. Also, you do not have to wait at the trade show for the crew to unpack any large display for you. You can simply show up there with your banner and banner stand and you are ready to go.

Hopefully for your next trade show, you will take a strong look at a high quality display and retractable banner stand. It’s a great value.

Call Monster Displays Customer Sales & Support: (888) 323-6995

Monster Displays Popup Trade Show Displays are Cost Effective and Convert Traffic

Customer Sales & Support: (888) 484 3344

Trade shows are typically used to boost the awareness of your product and your brand to a specific audience, and one way to do this is with a highly attractive pop up display. There are many sorts of visual effects that you can use to create a positive image of your product to these possible customers.

Eye Catching Pop Up Displays

Most marketers at these events find that good pop up displays and table top displays work very well visually at trade shows. These displays really boost the impact of your product on your target audience. The display does a great job of building your brand name.

A pop up display is a wise choice for the budget marketer, because you can have a highly attractive, portable display that is quite low in price. We find that one of these marketing displays really gives you a lot of bang for your buck in your marketing. This is quite an important point at this time, given the state of the economy.

Fabric Popup Display

Fabric Popup Display Pricing Customer Sales & Support: (888) 484 3344

A pop up display at a trade show is an exhibit that gives you a portable backdrop with graphic panels that can be interchanged. A big benefit of one of these trade show displays is that it is very light in weight and is very easy to carry around. Many times, you can fit one of these into a case that you roll around with you. This makes this type of display very easy to take with you on a plane and transport from the airport. The pop up display also is very simple for you to set up and to take down. It really makes your marketing very easy. You do not have to spend much time at all for your set up and take down.

20 ft Energy QUAD Tower Popup Display

Call Customer Sales & Support: (888) 484 3344 for Pricing and Options on this Energy Quad Tower Popup Display

Your pop up display can have all sorts of functions at your event because you can interchange the panels of the product. Typically, the panels are constructed of vinyl or a durable and attractive fabric. The panels are very easy to attach to the aluminum posts of the display to hold them up. You can transform your display into many sorts of sizes and graphical styles, depending on what you want to present at the trade show.

Typically, the graphic images on the displays are done at 600 dpi and the image will look very clear and attractive to your audience.

In summary, we think that you should consider a quality pop up display for your regular trade show events.

Call Monster Displays Today on (888) 484 3344

2011 has been a good year for the trade show industry with significant growth in activity and sales revenues compared to 2010. The industry has yet to recover to the pre-2009 levels however, but the metrics are all pointing in a positive direction.

Advance space bookings demonstrate a significant improvement for 2012 over 2011, which will give welcome respite to hard-pressed venues which saw their margins cut in 2011.  No matter, the advance booking system used by trade show venues has ensured that there has been a smoothing effect on costs and revenues, which in turn has sheltered the industry from the worst of the recessionary impact.

Trade show exhibitors are also up on 2011 compared to 2010, and the forecast into 2012 is for this trend to continue. This is bolstered by the fact that the US economy has not dipped back into recession, i.e. negative growth in the economy, but has maintained a growth trend. One blimp on the horizon is that 2012 growth forecasts have been trimmed back, with the US economy forecast to grow by only 0.8% in 2012. The key point to note here is that we are growing and not falling back, and after the worst recession since the Great Depression more than 60 years ago, that is exceptionally welcome news.

Trade show visitors were also up in 2011; though again the numbers have not recovered to pre-recession levels (2008 appears to be the high water mark). Nevertheless, we expect visitors to continue to grow into 2012 as we slowly emerge from the economic mire. The fact that visitor numbers is increasing is probably the very best news of all for 2012: while budgets and bookings for exhibitors have been shielded by the advance booking system which operates within the trade show niche, visitors to exhibitions face no such decision conundrum. They are much more sensitive to economic and budgetary pressures than trade show venues and exhibitors – if a company cuts a travel budget for staff to attend an exhibition, visitors simply do not materialize at venues.

Overall, the trade show niche can expect to see steady growth across the board leading up to Q2 2012, and thereafter we expect to see more generous growth numbers in Q3 2012 and thereafter.

Taking your brand to a trade show can prove to be exponentially beneficial to your business. It can also end up a huge waste of valuable time and money if not prepared for properly. There are six basic steps to strategically planning your trade show experience: evaluate, locate, research, plan, prepare, and post-evaluate.

Your first step is to evaluate your business and your brand. Who is your target audience? What sales goals or networking goals would you like to meet at the show? What would it take to maximize your ROI? Be sure to consider the monetary value of your time as well as actual cost.

The next step is to locate the trade shows or conferences that cater to the target audience you identified in your first step. You can do that several ways. You can ask your current customers about the types of events they regularly attend. Contact local professional organizations in your industry or search online through trade show directories, chamber of commerce sites, or area business associations.

Once you pick the trade show you want to participate in you move on to research, research, and more research. Ask the trade show coordinator for a list of prior year vendors and attendees. Map out the location of the show and see if that fits in with your travel abilities. Does the cost for entry into the show as a vendor become prohibitive? Double check the sponsor’s reputation; no need to ruin your business’ good name by mistakenly pairing up with the wrong one. Lastly, you should research the show requirements. What types of booths are allowed? Do you need or are you allowed access to audio visual equipment (electrical sockets, rental capabilities, etc.)? What promotional items will you need and what marketing services will be available?

Now it’s time to plan for your show. Set your objectives, set your budget, decide on your sales message or tag line, work on a three part marketing plan that involves pre-show marketing, at-show marketing and post-show marketing. Develop the graphics you want to use and write up any promotional literature.

The fifth step is preparation. Now that you know the requirements you can start designing your exhibit: table top displays, backdrops, lighting and staffing. Confirm your booth location and any rental arrangements regarding travel or equipment. Print your marketing materials, your schedules and stock up on your business cards. Don’t forget to double check the travel arrangements of any staff that will be going with you.

The final step is a post-evaluation where you follow up with attendees and compare your show goals with the actual results. Compile this information to be used in the evaluation step of your next show.

More Tension Fabric Displays from Monster Displays

Customer Sales & Support: (888) 484-3344

There are many reasons to choose tension fabric displays to promote your business. These displays are easy to ship, simple to assemble, and are made of durable materials that can be selected for outdoor or indoor use. If you are going to be advertising your product at several different types of trade shows and events selecting a fabric that is suitable for the outdoors will give you the flexibility to use your displays both inside and out. These are some of the options for tension fabric displays.

Tension Fabric Displays & Accessories

Call (888) 484-3344 for Customization Options and Pricing

Pop-up Tension Fabric Displays

Pop up tension fabric displays are the easy to travel with and can usually fit into any size marketing budget. Having a custom pop up display on hand for your next trade show or event will help you draw attention to your product. The high quality prints often last longer than ones printed on vinyl because you can easily roll them while traveling without any risk of damage to the image. The pop up tension displays are a great option for anyone who wants to create the look of a custom booth without spending a large part of your marketing budget to hire a construction crew to assemble your booth.

Multimedia combined with Tension Fabric Backwall Display

(888) 484-3344 – Monster Displays Customer Sales & Support

Modular Tension Fabric Displays

Banner stand tension fabric displays are a smaller but still eye catching option. These signs can be printed on one side or be double sided for maximum exposure. They can be easily assembled by almost anyone and often come with a travel case.

Modular tension fabric displays are the most elaborate of the tension fabric displays. There are similar to the pop up displays except they require a crew to construct the frame. These displays can be used to create a number of looks. You can create entire booth layouts including shelves, walls, podiums and three-dimensional displays if you choose a modular tension fabric display.

Banner Stand Tension Fabric Outdoor Double-Sided Display

Banner Stand Tension Fabric Displays

Call Monster Displays on (888) 484-3344 Now!

The newest addition to the tension fabric display market is the Waveline tension fabric display. These giant pillow case like signs are zipped over an aluminum frame to create a clean look.

If you are looking for a portable and cost effective way to create a custom marketing display tension fabric displays a wonderful choice.

Waveline Tension Fabric Custom Display

Click Here for Monster Displays Waveline Tension Fabric Range

Call (888) 484-3344 for all your Tension Fabric Display Needs