Entries Tagged ‘communicate’

Exhibiting “Quick” Tips

Your trade show exhibit is a marketing opportunity.  Take charge and be prepared to make a quick impression on buyers to convince them to come to your booth.  First impression is a vital part of an effective, integrated marketing effort. The chance to grab a potential customer’s attention passes quickly so the right booth design [...]

Worthless Words – Why you should keep your message simple

I don’t know what a petaflop is, but I do know it’s bigger than a teraflop. How did I arrive at this limited amount of geeky wisdom? Well, it’s not because I’m smart. It’s because I gleaned that factoid from a back-wall graphic among aisles and aisles of less-than-successful signage at a recent trade show [...]

Social Media Changes Event Planning

It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech [...]

Booth Graphic Tips

Have you ever been to a stand up comedy show?  Well small-booth graphics are like opening lines. If they’re effective, you get a good laugh and more importantly hook your audience.  If you don’t prepare properly and bomb, you lose your audience and they tune you out. Therefore, you have to make sure your booth [...]