Quick Response Tags – or QR Tags – are the latest in marketing buzz.  It’s the powerful new barcoding technology that links people’s mobile devices digitally to real-world event-related marketing and communications efforts like print advertising and signage.  This provides not only a green alternative to filling out a paper form, but it can also [...]

Tradeshow planning can often be interrupted by unwanted surprises that can put your ability to showcase your company or product in jeopardy, push your marketing / trade show budget into the red, and in some cases ruin your show completely. One would hate to think that this would ever happen, especially when you take the [...]

I don’t know what a petaflop is, but I do know it’s bigger than a teraflop. How did I arrive at this limited amount of geeky wisdom? Well, it’s not because I’m smart. It’s because I gleaned that factoid from a back-wall graphic among aisles and aisles of less-than-successful signage at a recent trade show [...]

It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech [...]

Have you ever been to a stand up comedy show?  Well small-booth graphics are like opening lines. If they’re effective, you get a good laugh and more importantly hook your audience.  If you don’t prepare properly and bomb, you lose your audience and they tune you out. Therefore, you have to make sure your booth [...]