Summer is here and that means lots of opportunities to connect with consumers at outdoor events.  More companies are now trying to take advantage of these venues, so display manufacturers are offering a nice variety of new options to improve messaging and functionality.  They feature more intelligent design, added durability, and attractive looks.  Make your [...]

Why Exhibit in 2011? Industry trends often determine the path marketing so gracefully treads, however, one staple has always been trade show events.  They can be a powerful instrument in your toolkit for  the success of your business. You can’t be seen unless you exhibit, sokick off 2011 with a strong, unified  face-to-face marketing campaign.

There are definite benefits to attending a trade show but when budgets are tight, it’s time to carefully examine your trade show strategy. Following these simple year-end planning tips may help you make the most out of your marketing budget. Where Do I Look First?

Your trade show exhibit is a marketing opportunity.  Take charge and be prepared to make a quick impression on buyers to convince them to come to your booth.  First impression is a vital part of an effective, integrated marketing effort. The chance to grab a potential customer’s attention passes quickly so the right booth design [...]

I don’t know what a petaflop is, but I do know it’s bigger than a teraflop. How did I arrive at this limited amount of geeky wisdom? Well, it’s not because I’m smart. It’s because I gleaned that factoid from a back-wall graphic among aisles and aisles of less-than-successful signage at a recent trade show [...]