Summer is here and that means lots of opportunities to connect with consumers at outdoor events.  More companies are now trying to take advantage of these venues, so display manufacturers are offering a nice variety of new options to improve messaging and functionality.  They feature more intelligent design, added durability, and attractive looks.  Make your [...]

Quick Response Tags – or QR Tags – are the latest in marketing buzz.  It’s the powerful new barcoding technology that links people’s mobile devices digitally to real-world event-related marketing and communications efforts like print advertising and signage.  This provides not only a green alternative to filling out a paper form, but it can also [...]

Why Exhibit in 2011? Industry trends often determine the path marketing so gracefully treads, however, one staple has always been trade show events.  They can be a powerful instrument in your toolkit for  the success of your business. You can’t be seen unless you exhibit, sokick off 2011 with a strong, unified  face-to-face marketing campaign.

There are definite benefits to attending a trade show but when budgets are tight, it’s time to carefully examine your trade show strategy. Following these simple year-end planning tips may help you make the most out of your marketing budget. Where Do I Look First?

Tradeshow planning can often be interrupted by unwanted surprises that can put your ability to showcase your company or product in jeopardy, push your marketing / trade show budget into the red, and in some cases ruin your show completely. One would hate to think that this would ever happen, especially when you take the [...]