Your trade show exhibit is a marketing opportunity.  Take charge and be prepared to make a quick impression on buyers to convince them to come to your booth.  First impression is a vital part of an effective, integrated marketing effort. The chance to grab a potential customer’s attention passes quickly so the right booth design [...]

I don’t know what a petaflop is, but I do know it’s bigger than a teraflop. How did I arrive at this limited amount of geeky wisdom? Well, it’s not because I’m smart. It’s because I gleaned that factoid from a back-wall graphic among aisles and aisles of less-than-successful signage at a recent trade show [...]

Nearly every airline is charging baggage fees, so packing as efficiently as possible is as important as travel itself. Businesses want to keep track of every penny and airlines want to find cash in new places Where you’re going and what you’ll do there should guide packing, but it is most important to know your [...]

Have you ever been to a stand up comedy show?  Well small-booth graphics are like opening lines. If they’re effective, you get a good laugh and more importantly hook your audience.  If you don’t prepare properly and bomb, you lose your audience and they tune you out. Therefore, you have to make sure your booth [...]