Taking your brand to a trade show can prove to be exponentially beneficial to your business. It can also end up a huge waste of valuable time and money if not prepared for properly. There are six basic steps to strategically planning your trade show experience: evaluate, locate, research, plan, prepare, and post-evaluate. Your first [...]

The Art of Trade Shows – Demonstrations and DIY Tutorials When it comes to some industries, the best way to get your name out there is to put in time at a good, solid trade show. These events are typically attended by other professionals in your industry as well as the general public, and the [...]

The Art of Trade Shows – Hands-On Interactions Marketing in today’s economical climate can be particularly challenging, as people search tirelessly to try and get as much as possible for as little as possible. Trade shows can be an awesome opportunity to bring your product to your potential customers, rather than waiting for them to [...]

The Art of Trade Shows – Making the Most of Your Booth or Display The first thing people will notice about your business through the hustle and bustle of a busy trade show is your display. Creating a successful, attractive display can be more time consuming than you might imagine, but achieving the desired results [...]

The Art of Trade Shows – Know Your Business, and Know it Well When visitors attend trade shows and expos, it is generally given that they have some basic knowledge of the products and services they expect to see there. This gives presenters and vendors very little room for error in their presentations and demonstrations [...]