The images you display in a trade show or convention booth, directly impact people’s impression of your company. If you are traveling around the country, exhibiting at a number of tradeshows, in store appearances, or other events that require you and your displays to be constantly packed and unpacked time and again, it is very important that you choose a display design that will hold up to the constant travel.
Vinyl banners have many benefits, including weather resistance and durability, however, if you are packing and unpacking your sign several times a month, a fabric banner may be a better more long lasting choice. With a vinyl banner, the ink sits on top of the material and will eventually chip over time if the sign is folded and unfolded repeatedly. With a fabric banner, the ink is taken in by the fabric and creates a more durable image.
Fabric banners also give you a wide range of options for displaying your banners. Tension fabric displays come in a range of sizes and price points. When you are just starting out, a freestanding fabric tension banner will give you booth a professional look and provide you with a valuable visual aid in a small booth.
Once your company begins to expand and your marketing budget grows, you can use your old banner as one of many visual aids as you upgrade your product displays. Eventually, you may be ready for a modular tension display. These elaborate booth displays, allow you to create the look of a store inside your convention booth. Graphic images and signage can be printed on the fabric walls, and smaller banners can be used to create focal points in your booth. Modular displays have been popular at trade shows for decades, but with a fabric tension display, you eliminate the costly construction crews needed to assemble more traditional displays.