The simple way to trade show marketing success: the tensile fabric answer to your assembly prayers.
How was it last time you put up a display? You may remember how difficult it was because you were already adjusting from the trip and yet had to juggle with a lot of aluminum pieces to assemble. So, what do you do? Many people rely on tension fabric displays to make sure display assembly doesn’t take a toll in your nerves. If you haven’t try them yet or still don’t know much about them, in this post we will make sure you get to know about tension fabric displays that will let you successfully showcase your business without the fuzz of bulky structures.
Light structures are also quick structures
The true purpose of your display is to create long lasting visual impact, not lasting for a long time in the assembly and dismantling process. A tension fabric banner stand is made of a few aluminum tubes you snap on, and a pillowcase-type fabric graphic you snug over like a t-shirt. It doesn’t get simpler or quicker than that. The only comparable displays are the tension fabric pop ups, structures that spring as the fastest backdrops ever (no snapping, yet some fastening).
Of course, the less metal the less weight, even with aluminum. As strength and durability are granted by design, the portability increases, and one incredible advantage of tension fabric graphics is how compact they pack. Like t-shirts, the pillowcase fabric takes no room to store and is also lighter than hard graphics. Its wrinkle-free technology means you’re worry-free: just pack.
Since tension fabric displays are so portable, it means you can be on the road one trade show after another. They offer the required resistance and durability, as the wrinkle-free fabric also comes printed with dye-sublimation technology: no rub offs, ultra-high image definition, and an image that stays there. Wash it and stretch it as much as you need.
But there’s also the form factor to consider. Do you have special shapes in mind to increase visitors recall? Consider the Curved Fabric Banner Stand, the Tension Fabric Conference Alcove, or the Skew Arch Tension Fabric Structure. These amazing examples of unbelievable shapes come from combining light frames and seamless fabric; and there are more options. All those fab shapes require no extra effort to assemble.
Various options in shape also means versatility. Whatever you need, you may build it with sleek tension fabric panels. Wherever you go, you may place a tension fabric banner stand and be right on business, right on the spot. You have double-sided banners, snake-shaped banners, curved banners, or plain traditional straight banners. There’s an option for every situation in which your business life puts you.
Go backlit and outshine your competitors
Everybody in the industry will tell you that light is magic: illumination drives attention. If you want to shine, your reliable tension fabric pop up may become a backlit display kit or a backlit tension fabric backwall. The backlit pop up displays are no different in assembly, and there’s no hassle in setting up the lights.
Does size matter?
With tension fabric, you have all the size options: from the smallest banner stand to the 20ft islands. Although most tension fabric displays can easily be adjusted or arranged into a 10×10 booth, there are many preconfigured 10×10 tension fabric kits, one for each marketing approach you have. Among all the ready-made 10×10 solutions, the tension fabric ones offer you the clear advantage of being lighter and more cost-effective, as we will see.
Are you already considering a larger, brighter display, or just dreaming about scaling up your trade show booth? If you are thinking big, you may enjoy the tension fabric edge in larger sizes: consider the Formulate options and the Waveline kits. You can definitely stand out and get more visitors to engage with your product, service or brand by creating a bigger island experience.
A cost-effective ace up your sleeve
What no other vendor will ever tell you is that you can buy only one frame and then order many different pillowcase shirts or tension fabric graphics. This secret has a definite impact on your budgeting. If your plan is marketing several products or executing different campaigns along the year, you can actually save a lot with that strategy: distribute them in time and reuse your valuable hardware resources.
Last, but not least: Beauty
We haven’t yet emphasized a key feature of tension fabric displays: they are simply beautiful. The fact that the frame remains hidden, the seamless experience, the dye-sublimation crisp and vibrant colors that don’t fade: that’s true beauty. Of course you have to remember that beauty comes with senseful design. Contrast, shape, color and image must serve a clear purpose and offer a solid integration for your brand to reach its marketing goals.
Remember: it doesn’t really matter where you’re coming from, all that really matters is where you’re going. Want to get a tension fabric display for your retail space or want to make your brand the star of your next trade show? Contact our trade show experts now! Chat with us or call (888) 484 3344 to get free advice!