Every business competes to have the latest and greatest product in their market. There is constant pressure to come up with new and inventive ideas. Why is it then that some companies settle for the status quo when choosing a banner or sign to promote their products? Traditional vinyl banners still have their place in the world of advertising, they are perfect for advertising a local business at a community fair or little league game, however, the competition at a national trade show requires something more. These are three unique banner ideas that will help you make an impact at your next convention or trade show.
Small businesses change at a rapid rate. Many distributors are shy about trying a new product and store owners often do not want to be the first to carry an untested item. Being able to exhibit product reviews, write ups and celebrity endorsements at a trade show is essential. Ordering a traditional banner showing rave reviews about your product is great but it needs to be ordered weeks before the trade show and what happens if you get your best review the day before the show? If you have a digital banner stand you can easily incorporate your latest write ups and endorsements into your booths design.
Maybe you are an established company that is launching a new product. Do not limit yourself to creating large scale signs that fit within the traditional banner’s rectangular shape. Use the brand recognition you have and create a large scale banner in the shape of your company logo. PUNTO is a company that has developed a unique banner stand system that allows you to design an easy to assemble banner in any shape. Do you have a spokesman for you company? Why not create a life size banner of them so they can be in more than one place at a time.
Finally, booth spaces at trade shows go up in price for every extra square foot you rent. Make the most of a smaller both by getting your signs up off the floor and into the air. Hanging banner stands will give you and ability to place eye catching images in the space above your booth so they can be seen from further away and also give you more space for people to mill around when they are in your booth.