Have you been to a trade show recently? Were you aware of how the exhibits of the brands you visited were made? If so, you might have seen that some exhibitors have changed their pop up displays to something completely new: SEG displays.
So, what is an SEG display?
SEG stands for Silicone Edge Graphics. Dye-sublimated fabrics are sewn to a silicone edge that is tucked into a channel in the frame of your display. With this simple but advanced technique your graphics look sharp, wrinkle free, with no viewable stitch lines. Combined, these features offer vibrant graphics that showcase your message with the professional look your brand deserves.
What kind of hardware is used in SEG displays?
SEG displays are lightweight aluminum structures, and are offered in different frame configurations, shapes and sizes. From banner stands to double-sided backdrops and towers, SEG displays are versatile while their frames are barely visible. There are pop up hardware structures, single frames, podiums and counters, that will allow you to portrait your message in any way you might desire.
Want to stand out above the competition? Get backlit!
Yes! You’ve read it right. SEG displays can be backlit. Imagine any geometrical shape you want. LED lights can be custom fitted to your SEG frame and your message will glow like no other in the trade show venue.
The new SEG Backlit pop ups work similarly to a traditional pop up display, no tools needed! The design features a unique edging that can receive silicone beading. Simply hang LED panels inside the structure, and finish up by fitting the dye-sublimated graphics to the frame. If you want to deliver your message to the front and back of your exhibit to call visitor attention from both sides, the double-sided SEG Backlit pop up option is going to make it without any hassle.
Portable and yet versatile
Do you think a bigger, shinier island display will give you extra kudos to engage your visitors? Yes, you are right. There are certain venues that demand bigger exhibits to call visitor attention and finally get them to check out your booth. You can be the star of the show with a portable island entirely made of SEG displays. You may have, for example, a custom shaped SEG double-sided backlit backdrop, four backlit towers, two or four counters, a couple charging station meeting tables with their seats, alongside with a great colorful and comfortable flooring and you got it! Your brand will look awesome like no other. Just don’t forget to follow our guide to exhibit success through clever design[a] to make sure your stand will meet everything that is needed to make your business meet its’ objectives at the trade show.
In a nutshell: What makes SEG displays great?
- Portability: SEG displays are always made of hardware that is either collapsible or easy to dismantle. They will fit carry bags or cases that are portable or shippable. Dye-sub fabrics ensure your graphics are lightweight and can be folded and stored easily without getting any wrinkles.
- Versatility: Silicone Edge Graphics can be applied to most exhibit shapes you might imagine. From banner stands and counters, to double-sided backdrops and towers, SEG displays will always have the shape you need. If you need more visibility, you can get SEG backlit displays that will ensure your brand stands above the competition.
- More detailed and vivid graphics: Thanks to the dye-sublimated fabrics and backlit options, colors are vibrant, artwork looks perfect, and your message will not be interrupted by sewing lines.
Larger graphic area: Due to the almost invisible frames you can use a larger area for your brand and messaging.
- Easy to care: Dye-sub graphics are machine washable and will not lose colors nor get any wrinkles. Just wash it if it gets dirty, and you are ready for your next show.
Want to get an SEG display for your retail space or want to make your brand the star of your next trade show? Contact our trade show experts now! Chat with us or call (888) 484 3344 to get free advice!