In the arts, lighting is everything. A well-lit photograph can make you weep, and a badly lit TV episode can create a tidal wave of criticism that can make you lose a game of thrones. Darkness cannot drive out darkness, only light can do that. The real tragedy of life is when men are afraid of the light. Let there be light! Light is literally and metaphorically important to stand out and be seen. In a scenario where you are surrounded by your competition such as trade shows, conventions and fairs, you need the spotlight.
One of the easiest ways to shed some light is to actually have your displays lit. There are many ways to light your stand or booth, but many are boring or simply intrusive. It’s one thing to stand in the spotlight and quite another to make your leads feel they are being interrogated. One of the coolest, classiest, most posh solutions are backlit displays.
There are many types of backlit displays and you only need to find the one that best suits your brand and needs. Think about how much space you have, consider your budget and look into your competition to see if you can outshine them with amazing graphics and impeccable lighting. Backlit displays come in many shapes and sizes. A 2.5 ft display can be a beacon seen by every angle if you have a privileged position and just want a little bit of pop, but if you have a bigger space and need to have several activities during your trade show or event, a 20 ft display might be the answer. They come in different shapes that can play well with some hanging banners or serve as a wall or backdrop.
One of the best things about these types of displays is that setup is fast and easy. You can show off your brand practically anywhere since they are highly portable, lightweight and assemble in a matter of minutes. Another amazing feature is that they can have fabric covers that hide the frames and hardware, so it is all about your message and brand. The silicone edge graphics are like something you’ve never seen before and give a frameless feel to already amazing dye sublimation graphics.
If you thought dye sub graphics were state-of-the-art due to their long-lasting, high quality sublimation on washable, wrinkle-resistant fabrics, wait until you see your colors and brand elegantly and uniformly lit with energy-saving, hidden LED lights. The HD graphics on such high-quality fabrics diffuse the light source so you can see every last detail of that amazing piece your design team created to convey a message that shows off your value proposition and what your brand is all about. You can even have a double-sided display with a SEG channel bar system, so you are definitely seen from afar and in high definition even in poorly lit spaces.
Images and messages truly come to life when you fire them up with the right lighting. Set yourself apart from the boring, simple banners people walk right past by and don’t even notice. Some displays even have monitor mounts to make the experience interactive as well as enlightened. With options that can even be absolutely personalized with custom cutouts, looks, sizes and the ability to expand vertically and horizontally, the sun is the limit. So make sure you outshine the competition and become visible to your potential customers. See your return on investment multiply while you reel them in like moths to the flame.