Read our trade show article this month on All Displays section of our site. We give advice on hiring professionals to work at your trade shows, getting the correct size display, engaging attendees and other helpful trade show tips.
Ideas for trade show booths
Your booth display is one of your most powerful weapons at a trade show, so you’ll want to make sure that you wield that weapon wisely. A booth display draws the eye before a trade show attendee even sees the person at the booth. It’s not unusual for companies to spend thousands, even millions of dollars on a modular display, truss display or tension fabric display. Before you devote your entire budget to an expensive display, take a few minutes to think of other things you can do to make your booth display more effective at a trade show.
Use the Past as Your Prologue
Look at the types of booth displays that companies similar to yours have done in the past to get an idea of what’s effective and what’s ineffective. Don’t attempt to copy their ideas, but instead take note of what made the displays so effective and recreate a similar effect for your table display. Some of the most successful booths have used multimedia presentations, so think of incorporating those with your displays. Computers, televisions, music and projects have also been proven to be effective booth display tools.