One of the greatest ways to show off your company, brand, products, services and image is to participate at fairs and trade shows. Industry events usually gather many people that
When marketing meets execution and direct customer engagement, you know that you are creating a brand community rather than a customer base. Brand activation techniques are extremely useful to build
Haven’t you felt at times that what you got is not what you had in mind? With a design in mind, you worked with your exhibit provider, you got your
Easy steps to grow your exhibit area: why growing from a ten footer to a 20’ booth shouldn’t eat up your budget
So, you have decided to make a bigger wave, and the idea of doubling your trade show booth area is now on the table. Every transition requires preparation, and we
The most clever use of what’s left of your 2018 Marketing Budget: Get ahead of your 2019 Exhibition Plans
There are some times when, as marketers, our yearly budget lasted longer than we expected. Probably we saved some money from special savings we didn’t see coming, or we just
Exhibiting in an Island Booth: How to be a star in the trade show floor and a beacon in your industry.
Here you are, with time to think about that upcoming trade show. You’re making a decision whether or not to rent a 20×20 area. Most probably, you are a master
In trade shows, portability is the name of the game. You’ll carry your display along, one convention hall after the other. That also requires durability. The brightest new solution for
Have you outgrown your 10’ starter booth? Explore inexpensive ways to make your new 20’ booth the star of the show.
Once you have decided to expand into a 20’ booth space, a few questions might be coming to you: What is the most affordable way to get a 20ft display?
How was it last time you put up a display? You may remember how difficult it was because you were already adjusting from the trip and yet had to juggle
Have you been to a trade show recently? Were you aware of how the exhibits of the brands you visited were made? If so, you might have seen that some