There are some times when, as marketers, our yearly budget lasted longer than we expected. Probably we saved some money from special savings we didn’t see coming, or we just didn’t execute some planned activities that didn’t make the cut. The great news is that, if it is the case, we have some extra dollars in our remaining budget that must be spent before year ends. So, how to use it in a clever way? Our experts have some ideas.
1) Anticipate 2019 in-store promotion without any rush
If your business has stores, chances are at some point of the year you will be featuring a (new) product or probably pushing sales with special prices. Either case, it is important that your visitors notice what you have for them when they walk in. Don’t miss the opportunity!
It is very likely that you still don’t know which specific product or message your company will be featuring next year. That’s no problem. You can use Tension Fabric Banner Stands now for december promotions, and just get advantage of its’ interchangeable dye-sub graphics next year when it is the right time and you have designed the proper message. Just change the graphics for a lower price compared to getting the whole display on 2019, while having acquired great hardware before 2018 ends. You hit two birds with just one stone!
2) First Quarter (Q1-2019) trade shows
There are hundreds of trade shows and exhibitions all around the country for almost every industry during the first quarter of the year. It doesn’t matter if your company is large or small, if you are a startup or have a well known brand, being present at trade shows, fairs, conferences and exhibitions is important to get your brand noticed by your potential customers. They might be looking for new stuff related to their industry or just hunting cool products when they are in the shopping mood at retail trade shows oriented to public buyers.
It doesn’t matter what your specific kind of business is or whether your exhibiting budget is large or small, our FREE Marketer’s pocket guide to trade show planning will guide you to plan your next trade show. Think in advance and anticipate which displays you will need next year. Take a look at our wide product range and it is almost sure that you will find something that fits your 2018 remaining budget. You can get it now and save some precious 2019 marketing budget dollars. Ask our experts for free advice!
3) Accessorize your own display and enhance visitor experience in the next trade show
If you happen to have a booth by this time, you probably have noticed that there is room to improve your visitor’s experience during the next trade show. Think about how to make your visitor more comfortable, how to make him/her stay longer within your booth or how to enhance their experience while there is not enough staff to interact with them.
Maybe you didn’t have a meeting table and comfy chairs to make your potential buyer more comfortable while talking with your staff about how to seal a deal. Make sure you have a special place to meet with those leads that will make your trade show a success.
Some people might have stayed longer at your booth if they had a charging station for their phones or computers while interacting with your sales team. The longer the time your visitor stays within your booth, the higher the chances they buy your products or services.
There are times when some interactive devices might improve your visitor’s experience. You have the opportunity to showcase some special features of your product or service with a little help from a tablet, which can be held in a convenient tablet stand or a larger interactive kiosk. Keep in mind that those interactive spaces may double as “virtual staff” when your booth gets crowded and you don’t have enough people available to interact with every single one.
4) Get FREE advice from experts that will make you the most out of your remaining budget
By this time you probably know you want to spend some of your remaining 2018 marketing budget on trade show displays, accessories or in-store promotion banner stands but may be a little unsure what your best investment will be. Trust our trade show experts and talk to them or chat about your specific situation and they will be glad to help you getting the best bang for your buck towards your exhibiting goals. Call now (888) 484 3344!
sales@monsterdisplays.com
Thanks for this great article!
I like your ideas the use of what left of your 2018 marketing budget and get ahead of your 2019 exhibiting plans.