A digital banner stand could give your company the fresh edge needed to stand out from your competitors at your next trade show or convention. There is always a battle to have the latest and newest tools to promote your company. Sometimes keeping up with the advertising world can seem impossible, especially now that technology has allowed techniques to change so rapidly. The costs associated in investing in the latest digital technologies used in convention marketing, can be very overwhelming for some small businesses. It is well worth your investment in the long run to buy a digital banner stand but if it is simply out of your reach because of cost many companies offer the option to rent digital banner stands during trade show season.
One of the ways a digital banner stand can help pay for its self over time are the costs it will save you down the road. Before digital banner stands became popular, companies were limited to printed signs. While these types of signs are widely used, the digital banner stand allows you to bring a virtually unlimited number of signs and messages to any convention with just one device.
Another advantage of having a digital banner stand over a traditional stand is the movement and excitement a digital display can create. Instead of a static image, you booth can broadcast images with audio and even video. Imagine if your company could have a constant running loop of testimonials, commercials, and other positive visuals about your product running throughout the convention. Most people will only glance at a sign on the way by but if you video or digital images are intriguing, they may stop long enough for you to engage them personally and this will raise your chances of educating them about your product or service.
Digital banner stands will also give you an edge over the competition and project a positive image about your commitment to your products. In most markets, you want to be known as up and coming, or the next big thing. Incorporating digital banner stands into your convention booth will show that you understand technology and are a company that is looking forward toward new ideas instead of clinging to ideas of the past.
There are no limits to the type of digital content you can display on your digital banner stand, so do not be afraid to use your creativity to create something that will truly help your company stand out.