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Designing graphic displays for tradeshows can seem overwhelming at first. There are so many option to consider that it may seem like an impossible task. There are a few things to keep in mind that will streamline your decision making process and help you arrive at a design that will attract the clients and customers you are trying to reach.
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The guidelines that apply to running a successful business can also be applied to creating effective graphic displays for trade shows. Having a clear and focused message and a goal in mind when you begin your design will help your display attract and keep potential customer’s attention. Having a direct message for your potential clients and designing your displays so that they indicate exactly what you are providing and what you are hoping the get from you clients will help keep your booth running smoothly and also ensure you do not waste valuable face time during the event meeting with someone who is not in the market for what you are selling.
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The over all look of graphic displays for trade shows is also important. You want to make color choices that will draw people in. You also will want to consider the fonts you choose for important information. Avoid fonts that might appear trendy but will prove hard to read once you see them in the convention hall.
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Booth layout is also very important. When you are designing the placement of your graphic displays for tradeshows, keep in mind that you want your booth to be seen from as far away as possible. Also, once the convention or trade show begins your booth will be full of people. Make sure that all valuable promotional graphics are displayed above waste height. If possible place eye catching signs in the top half of your booth to draw people to you.