Your trade show exhibit is a marketing opportunity. Take charge and be prepared to make a quick impression on buyers to convince them to come to your booth. First impression is a vital part of an effective, integrated marketing effort. The chance to grab a potential customer’s attention passes quickly so the right booth design is critical. In addition, the booth’s effectiveness will determine your return on investment and play an integral part in a corporate exhibit manager’s individual success.
Exhibits are mainly utilized to introduce new products, showcase or support brand, or generate market recognition of an established product or service. How can an exhibitor get the most out of an exhibit? Here are some quick tips for mastering the perfect union of design and effective marketing:
- Develop a realistic show budget that allocates money where it is needed and still provides you with an effective and eye catching display area.
- Have a clear goal in mind, and stick to it. Don’t try to accomplish too much. Create the tools you need to gauge the exhibit’s effectiveness after the show.
- Design the booth so visitors navigate easily without feeling crowded. Keep the atmosphere inviting, and remove any barriers between yourself and your audience.
- Keep your message simple, come up with a unique catch phrase or statement so as not to overload visitors with information. Use signs and graphics to focus visitors’ attention on that message
- Use product demonstrations to establish interest, familiarity, and buzz around the show. Be sure they tie in with your product message.
- Make certain the theme and function of your booth addressess the needs of the target audience.
- Consider offering a giveaway or promotional item that ties in with your product or exhibit’s theme. Putting something in their hands that conveys your message, or spotlights your brand.
- Think integrated marketing; brand your exhibit through your promotional activities, via the internet, e-mail blasts, flyers, etc.
Using these quick tip guidelines can help you create a successful, smart, and cost-effective trade show exhibit.