According to the Center for Exhibition Industry Research 85% of decision makers report that they save both time and money by attending trade shows because it brings “vendors together under one roof,” where they can comparison shop in real time. If attending a trade show is in your near future, don’t go unprepared. Decision makers appear in vast numbers at trade shows and you won’t want to run the risk of appearing like the amateur in the group. Get a professional look by designing and building an unforgettable display.
1. The banner stand.
It provides versatility and is oh so attractive. If the space you’ve rented for the trade show ends up being a bit smaller than you anticipated, a banner stand, or a series of them, can give you the option to stagger to make the best use of your space. They come in a variety of materials including fabric, paper, vinyl, and titanium film.
2. Modular displays.
A modular display can be a centerpiece that demands attention. It is impressive looking and can also be quite functional, but buyers beware. Not all modular displays are built the same. Look for one that is made to last and is backed by the company that designed and built it. Materials that are heavy and durable can withstand damage, and can provide you with a display that will survive multiple set ups and tear downs.
3. Custom displays.
If you’re looking for something that is unique and has a style all of its own, a custom display might be the answer for you. Imagine if you were attending a trade show and the vendors had displays that looked like they all came from the same cookie-cutter company. No single company would stand out over another based solely on appearance. Custom displays allow you the freedom to choose the elements you want to design, and can give you a truly unique display.
4. Outdoor displays.
If your event will be held outdoors you will probably want to design your display for the outdoors. An event tent, for example, can be set up easily and can win you the attention of the trade show attendees that you need. Other outdoor options include banner stands made specifically for outdoor use and directors chairs.
Buy it because it’s portable. Buy it because it’s functional. Buy it because it’s affordable. Pop up displays are among the most popular kinds of displays at trade shows. And just because they are affordable and portable doesn’t mean they are poorly made. Elements like backlighting, shelving, and LCD screens are all possible with pop up displays.
6. Panel displays.
They are known for their easy configuration and adaptability for spaces small and large. Panel displays can also come with shelving and impressive lighting. They are a relatively inexpensive way to make a good impression at a trade show.
While they are increasing in popularity, it is still pretty unique to see a tension fabric display at a trade show. The benefits of tension fabric include portability, wrinkle resistance, vivid color transfer, fire resistance, and indoor or outdoor use options.
Each display offers an attractive way for you to create an impressive and professional looking appearance. Design a display that best suits your needs, and be prepared to land some sales.