Increasing brand awareness and purchase intent are our main goals as marketers. That’s why we all love reinventing our marketing strategies and expanding our brand presence. Probably, you are already
Easy steps to grow your exhibit area: why growing from a ten footer to a 20’ booth shouldn’t eat up your budget
So, you have decided to make a bigger wave, and the idea of doubling your trade show booth area is now on the table. Every transition requires preparation, and we
The most clever use of what’s left of your 2018 Marketing Budget: Get ahead of your 2019 Exhibition Plans
There are some times when, as marketers, our yearly budget lasted longer than we expected. Probably we saved some money from special savings we didn’t see coming, or we just
How to maximize branding and reduce costs by using table covers: Lessons from a successful childhood.
There’s a famous talk by a successful Florida entrepreneur about her childhood lemonade stands, and how they lead to her current leading role in business. If we follow her advice
Exhibiting in an Island Booth: How to be a star in the trade show floor and a beacon in your industry.
Here you are, with time to think about that upcoming trade show. You’re making a decision whether or not to rent a 20×20 area. Most probably, you are a master
In trade shows, portability is the name of the game. You’ll carry your display along, one convention hall after the other. That also requires durability. The brightest new solution for
Have you outgrown your 10’ starter booth? Explore inexpensive ways to make your new 20’ booth the star of the show.
Once you have decided to expand into a 20’ booth space, a few questions might be coming to you: What is the most affordable way to get a 20ft display?
How was it last time you put up a display? You may remember how difficult it was because you were already adjusting from the trip and yet had to juggle
Have you been to a trade show recently? Were you aware of how the exhibits of the brands you visited were made? If so, you might have seen that some
One of the best ways to showcase your brand and/or product is to participate at a trade show – you get 2.2 attendees per square foot, and luring them into