Coming to a trade show can be a great opportunity to showcase your products and services. This is the time to make a lasting impression, so it is important to highlight the right things about your business. Below are some ways to really stand out from the rest of the competition and bring in more sales.
Because we live in such a high-tech world now, it is no wonder that people are using more digital technology such as kiosks and monitor stands to inform others at a trade show. Portable kiosks make setup and take down easy. They can highlight areas of your business while also giving the customer an opportunity to purchase an item using the kiosk. Some of these digital products include:
These workstations really add character to your trade show presentation while also increasing interaction between customers and the product you are trying to sell. It is a great advertising tool because your business will be remembered. Have you ever gone to a trade show and left without really remembering what you saw? It is difficult to make a lasting impression, but kiosks and monitors can help get you noticed.
Pop Up Displays
When a pop up display is used, it is one of the first things a potential customer will see. This is a popular way to present information for a couple reasons:
- Functional – They are made of strong materials that give a custom look to any trade show
- Portable – Depending on the size, they are easy to take down and put up no matter where you are transporting them
- Affordable – You can find the right pop up display for any budget
Using a pop up display allows the person to use some creativity in their design. This is yet another way to make an impression at a trade show to people who could be potential buyers of your product. This is a popular choice because the display gets the information to the consumer in a functional way. It is functional because the information is displayed simply and effectively.
There are several types of pop up designs to choose from. Depending on the product or service you are highlighting, the right one can be found. These types include:
Once you have picked the type of pop up you want, you can figure out what size you need. They can also come with extra accessories such as backlit graphics, shelves or photomural panels. No matter what you are looking for, you are sure to find it.
Not only is it important to go to a trade show and make connections with people, but you are selling a product that should be highlighted in the best way possible. By using kiosks or pop ups, you can advertise your business effectively because you are catching people’s eye. The long term investment in these fundamental products will come back to you ten fold. Know your audience and gain the most visibility possible by having the best display at a trade show.