Summer is here and that means lots of opportunities to connect with consumers at outdoor events. More companies are now trying to take advantage of these venues, so display manufacturers are offering a nice variety of new options to improve messaging and functionality. They feature more intelligent design, added durability, and attractive looks. Make your brand stand out with one of our custom outdoor displays, event tents, banner stands, or event banners.
A common misconception is that outdoor displays are heavy and expensive to use, store, and ship. No longer true! They are portable and available with full color vibrant digital printing. Today’s outdoor displays come with a variety of accessories for multi-purpose functions, and to help cut down on costs.
Outdoor concerts, street fairs and festivals…all of these venues offer great foot traffic. But make sure to plan in advance. You can’t use the same type of displays you would use indoors; there are several factors that need to be considered for a display to be effectively used outdoors.
The key is to weatherproof your display
Use materials and displays that can stand up to the harsh elements of the outdoors: sun, wind, and rain. Many of the available fabrics, solid and mesh, can be washed and reused making them ideal for outdoors. Vinyls with UV protected inks that resist sun-fading are highly recommended over graphics with laminate, since water can penetrate the laminate and cause eventual damage. Mesh banners allow wind to pass through your graphic, while still providing a surface to advertise your marketing message. They are being used for large images on buildings, stadium and fence wraps, outdoor murals, street banners, protective barriers for scaffolding, and speaker covers.
Another way of weatherproofing is to use the correct attachment methods to secure graphics and products. Installing graphics on your outdoor display, whether it is an event tent, truss frame, or a custom inflatable structure, can be a challenge. You need to avoid fly away graphics/products, or having to constantly adjust or reattach graphics, or worse case scenario not having the right materials and needing a quick replacement solution. Banners with grommets allow you to tie down your signage and secure it. Strong Velcro can also be used to apply graphics to stands or the framing of your booth. All of our new outdoor display systems feature great designs to make sure your message is always looking the best, regardless of the tricks weather can play.
You will enjoy participating in outdoor events much more if you take the time to prepare and wisely shop for the proper displays and graphics that will make your brand shine and get your products to “fly” off the shelves – in the right way.